Diaper Rash & Diapered Skin Health Resources

Diaper Rash: Causes and Treatment

5 min. Read
Any new parent knows the dread of opening your child’s diaper to find a mysterious rash inside. Diaper rash is an unfortunate and uncomfortable part of having a child in diapers, and it can occur at any age when your child is wearing them.

The first thing to know about diaper rash is that it sometimes just happens. Most babies will get it at least once, if not more times while they’re in diapers. Children, especially newborns, have extremely sensitive skin, and some are simply more prone than others to getting diaper rash. In fact, a newborn baby’s skin is about 30% thinner than an adult’s. About 20% of dermatology visits for babies are because of diaper rash.

Here’s everything you need to know about diaper rash, including what it is, how to identify it, the causes and how to fix it so your baby can return to their smiling, happy selves.

Diaper rash visual guide

What is Diaper Rash?

Diaper rash or diaper dermatitis is irritation of the skin in the diaper area. It is one of the most common skin problems during infancy; about 1 in 4 infants will experience rash at any given time. It can develop as early as the first few days of life and it is usually most frequent around the ages of 9 to 12 months old. Diaper rash mainly occurs when skin has been in prolonged contact with irritants present in poop and urine. Wetness on baby skin for a long period of time can contribute to the onset of diaper rash. Although diaper rash can be mild and recovery can happen within a few days, it can make babies feel uncomfortable and disrupt their sleep. If left untreated, diaper rash can become severe and develop secondary infections requiring prescription treatment.

What does diaper rash look like?

So you’ve opened your baby’s diaper and noticed something unusual you may not have seen before. The skin looks red and tender, and can have bumps or be flaky. If your baby has a slight or mild diaper rash, there may be some faint pinkness in a small area. The skin may also be dry. If it’s a moderate diaper rash, the skin may appear more inflamed and cover a larger area. There might be swelling or larger bumps. A severe diaper rash will have intense redness, plus lots of swelling and bumps over a large surface area. Your baby might even develop blisters, sores or other secondary infections if left untreated. Keep in mind your child’s skin tone as well when looking at diaper rash. Says Dr. Peter Lio, MD, a board-certified dermatologist and clinical assistant professor of dermatology and pediatrics at Northwestern University’s Feinberg School of Medicine, “Skin redness is less obvious in darker skin tones and may often appear more violet rather than red.”

Characteristics of Diaper Rash:

Diaper rash can be present on baby’s bottom, perianal region, genitals and/or inner thighs.

Diapered Skin Health
  • Slight or Mild Rash: Faint pinkness covering a very small area, skin dryness
  • Moderate Rash: Skin looks red in a large area, can have smaller areas with more intense redness, some areas may have slight swelling and/or small bumps
  • Severe Rash: Intense redness, swelling/bumps in a large area. May develop blisters, sores, and secondary infections.
Dr. Peter Lio, MD, Board Certified Dermatologist and Clinical Assistant Professor of Dermatology & Pediatrics at Northwestern University Feinberg School of Medicine pointed out, “skin redness is less obvious in darker skin tones and may often appear more violet rather than red”.

What causes diaper rash?

In order to prevent diaper rash in the future, you’ll want to know what irritants are triggering to your baby. Poop: The number one cause of diaper rash is poop. Poop is very irritating to skin, and when it’s left on the skin too long, a rash will occur. Scientifically speaking, the prolonged exposure on your baby’s skin damages the skin barrier. In turn, that makes the skin not effective at protecting your baby’s most sensitive areas. The irritants in poop and urine also increase the pH, which adds to the discomfort. Frequent bowel movements or diarrhea may also increase it’s pH. Babies can even get yeast infections from soiled diapers as a secondary infection. Urine: The second leading cause of diaper rash is urine. Did you know that newborns can urinate up to 24 times a day when healthy? That’s a lot of diapers to change! But changing them frequently is important to help reduce urine irritants. Friction or chafing: Your baby’s skin is still developing during the first year of life, which makes him more susceptible to all sorts irritation. If a diaper is left on too long and is too wet, chafing can occur due to prolonged friction. Allergens: It might become obvious after a few bouts of diaper rash that you need diapers specially formulated for sensitive skin. Some babies can develop a skin rash from direct contact with certain allergens found in diapers, or even in their food. Any change in diet or medications like antibiotics might also contribute to diaper rash, as their poop consistency and frequency can change due to these factors. Diet and Medications: Changes in baby’s diet, food allergies and certain medications (such as antibiotics) can affect poop content, consistency and frequency, increasing the susceptibility for irritation in the diaper area.

How do you treat diaper rash?

Don’t panic if your baby has a diaper rash. The first step is to clean their bottoms immediately, and dry them very well. Be very gentle when cleansing, which you can do with alcohol-free and fragrance-free wipes or with soap and water. Next, apply a zinc oxide cream. You’ll want to lay it on thickly, like you are frosting a cake. If possible, let your baby go diaper-free for a little while.

How do you prevent diaper rash?

Practicing good hygiene is the best way to prevent diaper rash. That includes:
  • Changing diapers frequently and using diapers designed with gentle materials, breathable outer covers, and superabsorbent materials that can quickly absorb fluid and keep it away from the skin can help promote skin health. All Huggies® diapers are made without harsh ingredients and provide up to 12 hours of leakage. They will keep your baby dry and protected.
  • You’ll also want to use properly formulated baby wipes that are pH balanced and that can gently and effectively clean poop and urine from baby’s delicate skin while helping maintain a healthy skin pH. Huggies® wipes are scientifically designed with your baby’s skin in mind.
  • Try leaving your baby diaper-free for a while to allow their skin to breathe. This can be a delicate dance considering how often babies pee and poop, but if your baby has just gone to the bathroom, wipe them and give them some diaper-free time.
  • Change your baby’s diaper frequently and make sure you are cleaning your baby’s bottom thoroughly. Huggies® wetness indicator will let you know exactly when your baby’s diaper is soiled so you can take action immediately and change them.

When should I call my doctor about diaper rash?

Sometimes, you need a little extra help with a bad diaper rash. Call your pediatrician if you’ve treated your baby’s diaper rash and it’s been two to three days with no improvement, your baby develops sores leaking puss, your baby has a fever or you suspect a yeast infection.

What are the main causes of diaper rash?

  1. Irritants present in poop
    • Irritants present in poop are the number one cause of diaper rash.
    • Certain components in poop are known to be irritating to skin. In the diaper area, when baby skin is in prolonged contact with poop, these irritants can damage the skin barrier. A damaged skin barrier is not effective at protecting baby from the external environment, allowing penetration of irritants and harmful microorganisms into the inner layers of the skin, leading to skin irritation and the appearance of rash.
    • Irritants from the mixture of poop and urine inside the soiled diaper can increase skin pH. An increase in pH in the diapered area accelerates skin barrier damage. Increased skin pH can also disrupt the skin microbiome balance and cause harmful microorganisms to grow such as Candida albicans (a yeast commonly found as a secondary infection in severe cases of diaper rash).
    • Frequent bowel movements or diarrhea can increase the risk for irritation in the diapered area.
    • Properly formulated baby wipes that are pH balanced can gently and effectively clean poop and urine from baby’s delicate skin while helping maintain a healthy skin pH. Maintaining a healthy skin pH can help mitigate the impact of irritants present in poop. In addition, using diapers specially designed to minimize the contact of poop with the skin also helps to promote skin health.
  2. Prolonged wetness on baby skin
    • Prolonged wetness on baby skin contributes to skin barrier damage and irritation.
    • Did you know that a healthy newborn can urinate up to 24 times per day? This constant exposure has a significant impact on baby’s skin in the diapered area as prolonged wetness makes the skin barrier more permeable to irritants (such as those found in poop and urine) and to harmful microorganisms. Wetness also increases skin pH, disrupts the skin microbiome balance, and makes the skin more easily damaged by friction, increasing the risk for irritation.
    • Changing the diaper frequently and using diapers designed with gentle materials, breathable outer covers, and superabsorbent materials that can quickly absorb fluid and keep it away from the skin can help promote diapered skin health.
  3. Friction (chafing):
    • Baby skin is still developing during the first year of life, making it more susceptible than adult skin to irritation caused by friction or chafing.
    • In the diaper area, if skin stays wet for too long, chafing of the diaper against baby skin or the wiping process when cleaning the skin can lead to irritation as wet skin is more prone to damage by friction.
    • Selecting diapers and wipes made with gentle materials can help minimize friction against the skin, helping to maintain healthy skin.
  4. Allergens and Other Irritants:
    • Some babies can develop a skin rash from direct contact with a specific ingredient or substance in products that may be part of their total hygiene that can be irritating or cause an allergic reaction (irritant or allergic contact dermatitis).
    • Infants with food allergies are more prone to persistent rash.
    • Using diapers and wipes that are hypoallergenic, made from materials specifically selected to be gentle on baby skin, and demonstrated to be a low potential to cause irritation or an allergic reaction on the skin can help minimize the potential for irritation.
  5. Diet and Medications
    • Changes in baby’s diet, food allergies and certain medications (such as antibiotics) can affect poop content, consistency and frequency, increasing the susceptibility for irritation in the diaper area.
When caring for baby’s delicate skin, it is important to understand all the factors that can cause diaper rash and be selective about which diapering products to use. Using a system of diapers and wipes that are designed with baby’s skin health in mind is essential for both cleaning the skin and diapering. For recommendations on how to provide the best care for baby’s diapered skin, check out the Guide for Maintaining Healthy Diapered Skin.

Diaper rash visual guide

diaper rash visual guide

diaper rash visual guide

Browse Huggies® absorbent diapers to find the best one for your baby.

Learn more about the Huggies® Diaper Rash Care Guide coming soon.
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